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…s revealed that when influencers wear face masks, they elicit thoughts of healthcare professionals. People then perceive the masked influencers as more competent than non-masked influencers and are more willing to follow their advice and recommend them to friends.

As a Masked Influencer, I Say
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Scott Younkin

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Betsy Denson
Betsy Denson

Written by Betsy Denson

2.5K Followers
1K Following

Always looking for the interesting. Incurably curious. Write a new book in my head once a month. Hopefully one will cross the finish line before I'm 80.

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